BUILD YOUR AUTHOR EMPIRE
If you’re overwhelmed with the business side of writing and always wanted a roadmap, here’s what you wished for.
We don’t just write books— we build empires.
In today’s world, most writers hoping to craft a full time living from their words must understand the business of books. Build Your Author Empire aims to provide a baseline for author entrepreneurs who take their creative businesses seriously. From contracts to understanding fandom, this June, prepare to dive deep into what you need to create the life you dream of.
WHAT IS BUILD YOUR AUTHOR EMPIRE?
Build Your Author Empire is a one day virtual conference devoted to providing writers with essential tools to run their author businesses.
COURSES
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The Author Funnel: Turning Strangers into Superfans on Autopilot
Leslye Penelope
Discover how to build an email marketing system that consistently sells your books—without relying on social media or constant hustle. In this practical, beginner-friendly workshop, author and web developer Leslye Penelope breaks down what an author funnel actually is, how it works, and how to start building one without tech overwhelm. You’ll learn how readers move from discovering your work to joining your email list, buying your books, and becoming long-term fans—all through simple, automated systems.
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Steering the Ship: A Masterclass in Paving Your Own Publishing Way
Sheila Masterson
In this course, attendees will learn from USA Today Bestselling author Sheila Masterson about essentials for publishing in the indie and hybrid spaces while producing work and content that aligns with their core values. Covering core topics like production planning, timelines, street teams, and more, attendees will leave with an understanding of the nitty gritty on making their author dreams happen.
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The Authorpreneur Path
Leslye Penelope
A passion for the written world is not the only thing necessary for a successful author career. Navigating today’s publishing landscape requires authors to also be entrepreneurs. Regardless of your publishing path, whether traditional, indie, or hybrid, understanding the basic fundamentals of running a business is essential. Learn tips for running your author business from entrepreneur L. Penelope.
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Spotting Issues in Publishing Contracts
Ken Liu
This workshop aims to give you practical tools in evaluating publishing contracts. While it’s impossible to teach you everything there is to know about the legal side of publishing in a single class, it is possible to gain a general understanding of the rights involved and the practical mindset needed to protect your interests. After a brief lecture on common publishing contractual terms, instructor Ken Liu (a lawyer and an author) will lead participants on interactive exercises to spot potential issues in language taken from actual contracts. Whether you’re looking at your first pro short story sale or an offer to adapt your novel into a TV show, the exercises in this class will help you. Note: This class is provided for educational purposes only, and none of the content should be construed as professional legal, tax, or financial advice.
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The Business of Writing: What I Wish Every Writer Knew
Jane Friedman
Publishing veteran Jane Friedman draws on decades of industry experience to share what most writers learn too late, if at all: how status anxiety sabotages career decision-making, what platform actually means (and why agents and publishers may steer you wrong), and why the business side of the writing life requires your imagination and creative problem-solving skills. Successful writers carry a unique vision and mission that helps them navigate the market without being ruled by it, and build a sustainable livelihood that looks beyond book sales.
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Stop Struggling to Start: Game Your Brain into Writing Productively with Neuroscience and Psychology
Ghabiba Weston & Courtney Shack
In this course, Ghabiba Weston (PhD Neuroscience) and Courtney Shack (MA Art Therapy) teach you how to hit flow state in minutes every time you sit down to write. Together, we’ll explore methods such as behavior design, gamification, and brain priming. You'll leave with an understanding of your creative brain and a plan for how to get your unique mind to find the muse and momentum that make story magic.
PANEL
THIS IS HOW LEGENDS ARE MADE: ON INSPIRATION AND GRIT
Legends aren’t born—they’re made.
Join us for this hour long panel with faculty who have built their own incredible, author empires.
Hosted by the STORYBEAST duo, Courtney Shack and Ghabiba, this panel with highlight experiences, advice and more from bestselling authors Emily Rath, Sheila Masterson, and more.
We will discuss the balance of grit and inspiration, their unique author journeys, and answer your burning questions about their writer practices.
FACULTY
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KEN LIU
INSTRUCTOR
COURSE: SPOTTING ISSUES IN PUBLISHING CONTRACTS
Ken Liu is an American author of speculative fiction. A winner of the Nebula, Hugo, and World Fantasy awards, he wrote the Dandelion Dynasty, a silkpunk epic fantasy series (starting with The Grace of Kings), as well as short story collections The Paper Menagerie and Other Stories and The Hidden Girl and Other Stories. He also penned the Star Wars novel The Legends of Luke Skywalker.
Prior to becoming a full-time writer, Liu worked as a software engineer, corporate lawyer, and litigation consultant. Liu frequently speaks at conferences and universities on a variety of topics, including futurism, cryptocurrency, history of technology, bookmaking, narrative futures, and the mathematics of origami.
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L. PENELOPE
INSTRUCTOR
COURSE I: THE AUTHOR FUNNEL: TURNING STRANGERS INTO SUPERFANS
COURSE II: THE AUTHORPRENEUR PATH
Leslye Penelope’s debut novel Song of Blood & Stone was chosen as one of TIME Magazine’s 100 Best Fantasy Books of All Time. The novel also won the inaugural award for Best Self-Published Fiction from the Black Caucus of the American Library Association before it was picked up for publication by St. Martin’s Press. Her novel The Monsters We Defy won the 2023 Audie Award for Best Fantasy Audiobook.
Equally left and right-brained, she graduated from Howard University, where she studied film production and computer science, and sometimes dreams in HTML. Leslye is also an alumna of VONA/Voices and Hurston/Wright Writers Workshop. She has spoken, taught, and given keynotes at conferences and festivals around the country, including the National Book Festival, PEN/Faulkner Foundation, Writer's Digest Annual & Novel Writing Conferences, and the Historical Novel Society to name a few.
She hosts the My Imaginary Friends podcast, co-hosts the Ink & Magic podcast, and lives in Maryland with her feline dependents. Visit her online at http://www.lpenelope.com.
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SHEILA MASTERSON
INSTRUCTOR AND PANELIST
COURSE: STEERING THE SHIP: A MASTERCLASS IN PAVING YOUR OWN PUBLISHING WAY
PANEL: THIS IS HOW LEGENDS ARE MADE: ON INSPIRATION AND GRIT
Sheila Masterson is the USA Today Bestselling author of The Poison Daughter, a dark enemies to lovers romantasy standalone about a vigilante who uses her poison kiss to take revenge on abusive men in her community, until she’s unwittingly thrust into an arranged marriage with the only man immune to her magic.
Her other works include the gothic fairytale fantasy romance, Song of the Dark Wood, the angsty epic romantasy quartet, The Lost God Series, as well as its next-generation standalone spinoff, A Legacy of Stars.
When Sheila’s not busy stabbing beloved side characters and dreaming up new ways to make her readers cry, you can find her browsing the shelves at local indie bookstores, drinking fancy cocktails with friends, or curled up reading books and tarot. She lives outside Philadelphia with a small army of underwatered houseplants that survive out of spite. -

JANE FRIEDMAN
INSTRUCTOR
COURSE: THE BUSINESS OF WRITING: WHAT I WISH EVERY WRITER KNEW
Jane Friedman has spent her entire career in the book publishing industry, with a focus on author education and trend reporting. Established in 2015, her newsletter The Bottom Line provides nuanced market intelligence to thousands of authors and industry. Her latest book is The Business of Being a Writer, Second Edition (University of Chicago Press), which received a starred review from Library Journal. In addition to serving on grant panels for the National Endowment for the Arts and the Creative Work Fund, she works with organizations such as The Authors Guild to bring transparency to the business of publishing. Learn more at JaneFriedman.com.
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EMILY RATH
PANELIST
PANEL: THIS IS HOW LEGENDS ARE MADE: ON INSPIRATION AND GRIT
Emily Rath is a New York Times, USA Today, and #1 Amazon bestselling author of romance and fantasy. Some of her works include the chart-topping Jacksonville Rays hockey romance series, the Second Sons regency romance series, and the Tuonela dark fantasy duet. Her books have big casts of characters, lots of drama, lots of kissing, and unpredictable magic.
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GHABIBA WESTON
INSTRUCTOR & HOST
COURSE: STOP STRUGGLING TO START: GAME YOUR BRAIN INTO WRITING PRODUCTIVELY WITH NEUROSCIENCE AND PSYCHOLOGY
Ghabiba Weston is a South African novelist and poet. She has a PhD in neuroscience but the most interesting thing she uses her brain for is dreaming up fantastical tales full of wicked characters and invented snacks. She was a recipient of the Saudi Arabia Ministry of Culture Writers Residency in A'lula, and her short works have been published in several anthologies. When she's not binge-reading, you can find her hiking with her pup Zuko, studying obscure topics, or kickboxing. Find her on Instagram @ghabibaweston.
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COURTNEY SHACK
INSTRUCTOR & HOST
COURSE: STOP STRUGGLING TO START: GAME YOUR BRAIN INTO WRITING PRODUCTIVELY WITH NEUROSCIENCE AND PSYCHOLOGY
Courtney Shack spends her time reading and writing about darkness, swoon-worthy heroes, scorching kisses, and magical lands. Currently, she is working on her Empire of Wolves series in the company of her beloved canine, Sweet P, and patient family in southern Virginia. She loves snacks, a sexy villain, and has likely had too much coffee. She’s represented by Kimberly Brower at Park, Fine, and Brower. Find Courtney on Instagram @cshackwrites.
Stay tuned for more faculty and course announcements coming soon
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Stay tuned for more faculty and course announcements coming soon *
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